Michelin launches 15th TyrePlus store in Delhi

Michelin Tyres has announced the launch of its concept store ‘TyrePlus’ in Pitampura, New Delhi. The new launch is a part of expanding its network of distributors through its special tyre services formats in India. Servicing passenger vehicles with concept store ‘TyrePlus’ and commercial vehicles with ‘Michelin Truck Service Center’ (MTSC), the company is now strengthening its commitment to the Indian market. The TyrePlus in Pitampura is spread over a total area of around 1700 sq ft, it also has a workshop, fully-equipped with latest machinery to handle all tyre related services, an exercise undertaken by Michelin Tyres for all its Tyreplus outlets across the world. The outfit in Pitampura also provides car accessories for the users. The store has a robust team of 10 executives all trained in required technical skills. As part of the Tyreplus Programme, Michelin would also provide the team with scheduled trainings encompassing product, soft and management skills etc. Utilising these unique one-shop-stop solutions to reinforce Michelin’s commitment to long-term investments in India and making available top-notch facilities for all variants of tyres. B. Kumar, Country Manager – Distribution, Michelin India Pvt. Ltd said, “At Michelin, we are dedicated to the cause of ensuring constant improvement of Indian mobility in the long run. India is an important market for us and our objective is to continue to expand here. With the opening of every store, we aim to reach out to our revered customers and educate them about choosing the right tyre, improving vehicle efficiency and at the same time ensuring substantially lower running cost.” “Be it TyrePlus or Michelin Truck Service Centre, these innovative distribution programs are aimed at revolutionising the concept of complete tyre care and enhancing the customers’ retail experience. Our customers in these important industrial and commercial hubs associate us with safety, reliability, technology and expertise. Franchising the service outlets we have successfully trained 200 executives, providing a comfortable environment for comprehensive range of professional technical services in 10 states and touching the lives of around one lakh Indians across the country every year.”, he further added. Having covered North, South and Central India, Michelin has setup a strong base of more than 20 concept stores spread across India.